Studying Organizational Symbolism: What, How, Why? » książka
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Studying Organizational Symbolism: What, How, Why?
ISBN-13: 9780761902201 / Angielski / Miękka / 1996 / 88 str.
The author discusses the most obvious symbolic aspects of organizations - corporate logos, office sizes, use of titles - as well as focusing on the more subtle aspect of expressive forms of symbolism such as storytelling, institutional jargon and workplace personalization, among others.
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