Studies on the behaviors of Internet users in Web 2.0 environment

ISBN-13: 9783844319859 / Angielski / Miękka / 2011 / 84 str.

Hsiao, Kuo-Lun

Opis

Are you doing research about Web 2.0 services? This book can give you an insight into Web 2.0-related studies. The content will be good reference material for your research! Past studies concerning social cognitive theory, value-based theory, blogs, and social networking sites are deeply discussed. Implications for blog service providers and social networking sites as well as suggestions for future research are provided, too.

O autorze

Kuo-Lun Hsiao is an assistant professor of Information Management at Shu-Te University, Kaohsiung, Taiwan. Dr. Hsiao s articles have been published in international journals, such as Internet Research, Information & Management, and Online Information Review. His research interests include electronic commerce, Internet marketing and e-learning.