Strategische Unternehmensplanung in Jungen Kmu: Problemfelder Und Lösungsansätze

ISBN-13: 9783110438130 / Niemiecki / Twarda / 2015 / 285 str.

Patrick Siegfried

Opis

This academic study examines the practices of strategic planning and the implementation and use of strategic corporate planning instruments in the new SME. In addition, it develops a model for strategic planning specifically designed to improve the performance of new SMEs and to increase their chances for success.

O autorze

Prof. Dr. Dr. Patrick Siegfried (ISM-International School of Management/University of Applied Sciences in Frankfurt)