Strategic Digital Transformation: A Results-Driven Approach

ISBN-13: 9780367031060 / Angielski / Twarda / 2019 / 226 str.

Alex Fenton; Gordon Fletcher; Marie Griffiths

Opis

Emerging technologies are having a profound impact upon business, as individuals and organisations increasingly embrace digital technologies. This book offers results-driven solutions that successfully transform organisations into data-driven, people-focused businesses capable of sustainably competing at a global level.

Spis treści

PART I: Understanding the digital in business. 1 Why do strategic digital transformation? 2 How to critically understand the digital landscape. 3 What is digital business maturity? 4 Who are my competitors and what is my relationship to them? 5 Managing the digital transformation of an organisation. 6 How to become a digitally enabled and visionary leader. PART II: Digitally transforming the organisation. The external drivers for change. 7 Horizon scanning: cautionary tales. 8 The challenge of new, ever-changing technology and how to keep up. 9 Conducting a competitor analysis in the digital age. 10 Understanding how others see your organisation. Internal motivations: wanting to change the organisation. 11 Doing a forensic internal audit of your organisation: skills, resources, culture, resistance. 12 The value of transparency, sharing, customisation, boldness and openness. 13 Overcoming the legacy of processes, systems and people. Planning to change: becoming a data-driven organisation. 14 Tactics to build your digital strategy. 15 What to plan and when to make decisions with data. 16 How to create responsive business models. PART III: Making your plans happen: acting and engaging. 17 Visible change and inspiring others: making events that challenge innovation. 18 Managing your human resources: sequential-tasking and maker time. 19 Enabling organisational change: co-creation, co-production and co-consumption. 20 Service innovation and transformation: the case of WeChat. PART IV: Assessing your success. 21 Permanently embed innovation into your organisation: always interconnected. 22 Measuring the digital transformation in an organisation: audit to discover what value was added. 23 Read me first: the importance of continuous change.