Storytelling in Organizations: A Narrative Approach to Change, Brand, Project and Knowledge Management

ISBN-13: 9783662563823 / Angielski / Twarda / 2018 / 119 str.

Markus Russin; Karin Thier

Spis treści

Introduction.- Stories in Organizations.- The "Storytelling" Method.- Areas of Application.- Evaluation and Efficacy of Storytelling.- The Storytelling Procedure.- Learning Histories - Application Forms in Scientific and Educational Projects: An Internview with Prof. Rik Peters, University of Groningen, The Netherlands.- Other Methods and Variants of Storytelling.- Outlook - Short Variants of Storytelling.

O autorze

Karin Thier is a founder of NARRATA Consult, a consulting institute focusing on the development and applications of storytelling and narrative methods in the fields of project debriefing, knowledge management, expert debriefing, cultural change and employer branding. 

She holds a PhD in the field of media pedagogy at University of Augsburg (Germany) on the development of an efficient learning history method for a practical use in companies in cooperation with the software company F.A.S.T. GmbH.  Since then, she has been using storytelling and narrative approaches and methods in numerous contexts, both in large corporations, as well as medium-sized and non-profit companies and organizations. Presently, she works as a consultant, trainer and coach and has published many articles and books on the topic of storytelling in organizations.

Blurb

This book highlights storytelling as a concrete and viable method which can be used in various operational fields in organizations: from change management to project management and knowledge management, it presents employees’ stories on past projects and the diverse, essential aspects of corporate culture they reveal, in an easy-to-comprehend and entertaining fashion. These stories focus on specific but generic experiences which can be adapted and exploited by the reader to ultimately tap into hidden knowledge and increase transparency during daily routines in his or her own organization. Knowledge managers, coaches, and strategists alike will find a 'real-life' connection through these stories, helping them improve their own storytelling methods. The book also provides exhaustive information on the latest storytelling methods and strategies.

​The adaptations Thier has made to bring learning histories to corporate settings accelerates the capture, flow, and application of organizational knowledge that speeds up changes to improve operations!

George Roth (Principal Research Associate at MIT Sloan School of Management, Boston, United States)