Starting a Business From Home: Your Guide to Planning Your Home Start-up, Reaching a Market and Creating a Profit

ISBN-13: 9780749480844 / Angielski / Miękka / 2017 / 304 str.

Colin Barrow

Opis

For aspiring entrepreneurs and business owners, the possibilities are limitless. The flexibility, freedom and cost-effectiveness that starting-up in the home offers means that more and more entrepreneurs are choosing this as the best location to agilely launch their business. Starting a Business from Home gives you the valuable advice you need on how to run a successful business from your own desk and, crucially, how to rise to the challenge of business expansion. Packed with practical advice, Starting a Business from Home covers how to research your market, business ownership and titles issues, raising money and managing your finances, building and operating a website, writing a business plan, preparing your accounts, taking your product to market and expanding overseas - all from your home. Exercises, end of chapter actions and technical resources in the appendices mean that this is the ultimate practical guide for home-based entrepreneurs. Case studies from around the world showcase best practice and provide inspirational stories from successful businesses that began in the home.

Spis treści

• • Chapter - 00: Introduction;
  • Chapter - 01: Finding the Right Business Opportunity;
  • Chapter - 02: Picking the Right Business for You;
  • Chapter - 03: Researching the Market;
  • Chapter - 04: Business Ownership and Title Issues;
  • Chapter - 05: Operating from Home;
  • Chapter - 06: Keeping the Communication Lines Open;
  • Chapter - 07: Bringing Your Product or Service to Market;
  • Chapter - 08: Building and Using Your Website;
  • Chapter - 09: Doing the Numbers;
  • Chapter - 10: Raising the Money;
  • Chapter - 11: Preparing a Business Plan;
  • Chapter - 12: Taking on Employees;
  • Chapter - 13: Growing Profitably;
  • Chapter - 14: Starting Up Overseas

O autorze

Following a career in business where he held senior staff and line positions, including that of managing director of a substantial manufacturing enterprise with multi -plant and multi-country operations he was Head of the Enterprise Group at Cranfield School of Management, a leading European Business School, for ten years. He has been a visiting professor in universities in the US, Europe and East Asia. For five years he was a non-executive director of a high tech venture capital fund, has sat on Government task forces and is now strategic advisor to a number of business owners.

As well as his own books he currently writes freelance, ghost writing and 'Anglicising' books for American authors and lectures extensively on business topics.