Starting a Business All-in-One For Dummies

ISBN-13: 9781119868569 / Angielski / Miękka / 2022 / 656 str.

Bob Nelson

Spis treści

Introduction 1Book 1: Moving from Idea to Reality 5Chapter 1: Your Business in Context 7Chapter 2: Refining and Defining Your Business Idea 27Chapter 3: Creating a Business Model 45Chapter 4: Finding Your Target Market 63Chapter 5: Considering a Franchise 79Book 2: Planning for Your Business 101Chapter 1: Writing a Business Plan 103Chapter 2: Finding the Funding 115Chapter 3: Setting Your Franchise's Wheels in Motion 135Chapter 4: Starting a Home-Based Business 167Chapter 5: Creating an Online Presence for Your Business 193Chapter 6: Starting with the Right Legal Structure 215Book 3: Handling Your Finances 229Chapter 1: Setting Up the Books 231Chapter 2: Reporting Profit or Loss in the Income Statement 257Chapter 3: Reporting Financial Condition in the Balance Sheet 281Chapter 4: Reporting Cash Sources and Uses in the Statement of Cash Flows 305Chapter 5: Controlling Costs and Budgeting 327Chapter 6: Satisfying the Tax Man 363Book 4: Managing Your Business 381Chapter 1: Tackling the Hiring Process 383Chapter 2: Setting Goals 401Chapter 3: Embracing Corporate Social Responsibility 415Chapter 4: Managing with Technology 425Chapter 5: Delegating to Get Things Done 433Book 5: Marketing and Promotion 445Chapter 1: Optimizing Your Marketing Program 447Chapter 2: Laying a Foundation for Growth 465Chapter 3: Taking Stock of Your Business Image 485Chapter 4: Forging Your Brand 499Chapter 5: Creating Marketing Communications That Work 515Chapter 6: Social Marketing: Facebook, Twitter, Instagram, LinkedIn, and Pinterest 533Book 6: Staying in Business 545Chapter 1: Developing Employees through Coaching and Mentoring 547Chapter 2: Keeping Your Customers Loyal 563Chapter 3: Cultivating a Growing Business 575Index 593

O autorze

Eric Tyson, MBA, has been a personal finance writer, lecturer, and counselor for the past 25+ years. He is the author or coauthor of numerous For Dummies bestsellers on personal finance, investing, and home buying.Bob Nelson, PhD, is considered one of the world's leading experts on employee engagement, recognition, and rewards. He is president of Nelson Motivation, Inc., a management training and consulting company that helps organizations improve their administration practices, programs, and systems.