Sold on Radio: Advertisers in the Golden Age of Broadcasting

ISBN-13: 9780786475186 / Angielski / Miękka / 2013 / 332 str.

Jim Cox

Opis

How was it that America would fund its nascent national radio services? Government control and a subscription-like model were both considered! But soon an advertising system emerged, leading radio into its golden age from the 1920s to the early 1960s.