Social Media and Genre Studies: An Investigation of Facebook and Twitter Higher Education Web Pages

ISBN-13: 9781666907353 / Angielski / Twarda / 2023 / 226 str.

Thomas Kenny

Opis

This book investigates whether Facebook and Twitter have become a genre, particularly for higher education institutions. The author examines the purpose, form, and functionality of higher education's institutional web pages on these platforms through a combination of content analysis and interviews.