Social Media For Small Business: Marketing Strategies for Business Owners

ISBN-13: 9780730390329 / Angielski / Miękka / 2021 / 240 str.

Franziska Iseli

Spis treści

About the author viiDedication ixPreface xiPart I: The power of social media 11 Why social media? 32 What is social media? 73 The MAVERICK principles 11Part II: Always start with strategy 154 What is marketing? 175 Building your marketing machine 236 Creating your brand strategy 377 Social media content strategy 578 Your social media plan 67Part III: Social media channels 739 Facebook 7510 Instagram 10711 LinkedIn 13112 Twitter 15513 Pinterest 17314 YouTube 191The beginning 213Index 215

O autorze

Franziska Iseli is an entrepreneur and the co-founder of Basic Bananas, The Business Hood, The Data People and Oceanlovers. She's a renowned marketing and brand strategist, adventurer, author and speaker. She's a board member at the global Entrepreneurs Organization and also sits on the UN subcommittee to support UN's Sustainable Development Goals through entrepreneurship.