Soap Operas Worldwide: Cultural and Serial Realities

ISBN-13: 9780786472802 / Angielski / Miękka / 2012 / 231 str.

Marilyn J. Matelski

Opis

While the American soap opera is known primarily for its marketing value, producers, health professionals, politicians, and rebels elsewhere focus on the serials' potential for social change: African, Indian and South American serials offer information on family planning, child protection and AIDS; a Mexican telenovela parallels a government murder scandal--the program is so popular the state dare not censor it. In Russia, South American novelas are so popular that Boris Yeltsin manipulates programming to affect voters on polling day.