Small Business Revolution: How Owners and Entrepreneurs Can Succeed

ISBN-13: 9781119802648 / Angielski / Twarda / 2021 / 256 str.

Barry McCarthy

Spis treści

Chapter 1 The Small Business: You are a Very Big Part of America 01Chapter 2 Why? Tough Questions, Tough Decisions 13Chapter 3 Crucial Numbers 29Chapter 4 Concentric Circles 49Chapter 5 Getting Visible 65Chapter 6 Bringing in Business 87Chapter 7 The Craft of Persuasion 101Chapter 8 Relationships 123Chapter 9 Vulnerabilities 139Chapter 10 The Power of Email 147Chapter 11 The Right Way to Use Social Media 161Chapter 12 Power Tools 175Chapter 13 Your Team 191Chapter 14 Eyes Wide Open 201Epilogue: When to Abandon the Dream? 207Notes 213Acknowledgments 217About the Author 221Index 223

O autorze

BARRY C. MCCARTHY is President and CEO of Deluxe Corporation (NYSE: DLX), a Trusted Payments and Business Technology(TM) company. For more than 100 years Deluxe has helped millions of businesses of all sizes pay, get paid, optimize, and grow. Barry is an award-winning internet, cloud, and mobile payments pioneer, who has an extensive track record of building innovative tech-driven solutions for financial institutions, enterprises, and small businesses. He is a two-time entrepreneur and community leader, who, like Deluxe, believes when businesses succeed communities thrive.