ISBN-13: 9780415592529 / Angielski / Twarda / 2011 / 360 str.
ISBN-13: 9780415592529 / Angielski / Twarda / 2011 / 360 str.
Products and services created by small and medium sized organizations account for the vast majority of economic activity across the globe. These organizations will prove vitally important to the emerging and developing economies that will shape future decades.
Small Business Management in Cross-Cultural Environments introduces the key concepts of SME management, whilst also providing a refreshingly cross-cultural and global approach. This textbook covers key topics, including:
Supplemented by a compendium of compelling case studies, drawn from across the world, this book is a useful guide for students of SME and International Management.