Introduction 1Part 1: Getting Started with Small Business 7Chapter 1: Is Small Business for You? 9Chapter 2: Laying Your Personal Financial Foundation 27Chapter 3: Finding Your Niche 43Chapter 4: First Things First: Crafting Your Business Plan 59Chapter 5: Making Financing, Ownership, and Organizational Decisions 81Part 2: Buying an Existing Business 111Chapter 6: Exploring Buying a Business 113Chapter 7: Finding the Right Business to Buy 123Chapter 8: Evaluating a Business to Buy 137Chapter 9: Negotiating Terms and Sealing the Deal 155Part 3: Running a Successful Small Business 167Chapter 10: The Owner's Responsibilities in the Start-Up and Beyond 169Chapter 11: Marketing: Products, Pricing, Distribution, Promotion, and Sales 197Chapter 12: Tapping Technology 233Chapter 13: Keeping Your Customers Loyal 243Chapter 14: Managing Profitability and Cash 255Chapter 15: Learning from the Experiences of Others 281Part 4: Keeping Your Business in Business 295Chapter 16: Finding and Keeping Superstar Employees 297Chapter 17: Providing Employee Benefits 327Chapter 18: Handling Regulatory and Legal Issues 347Chapter 19: Mastering Small-Business Taxes 361Chapter 20: Cultivating a Growing Business 375Part 5: The Part of Tens 397Chapter 21: Ten Mistakes You Don't Want to Make 399Chapter 22: Ten Tips for Small-Business Success 409Chapter 23: Ten Ways the 2017 Tax Reform Bill Benefits Small Business 419Index 425
Eric Tyson, MBA, has been a personal financial writer, lecturer, and counselor for 25 years. He is the author of the award-winning Personal Finance For Dummies and several otherFor Dummies bestsellers. Jim Schell has successfully launched and operated several small businesses. He has written other books and numerous columns on entrepreneurship.