Small Brand America II: A look at 25 more tiny U.S. brands succeeding in a world dominated by giant competitors

ISBN-13: 9780989151788 / Angielski / Miękka / 2014 / 270 str.

Steve Akley; Mark Hansen

Opis

Small Brand America II follows up the first book by examining 25 more companies taking on much larger competitors on the playing field of grocer's shelves. Despite all of the odds being stacked against them, and competing in an arena designed to offer an advantage to the megabrands, there are small companies which still manage to not only survive, but thrive. The Small Brand America series not only looks at the brands from the perspective of the product, but the people behind them as well. With a read of Small Brand America II, you walk away with not only a greater appreciation of these small brands, but the people behind them as well. The following companies are profiled in Small Brand America II: Aiko Pops (aikopops.com) * Anarchy in a Jar (anarchyinajar.com) * Brooklyn Salsa (bksalsa.com) * Bobby Sue's Nuts (bobbysuesnuts.com) * Casa Visco (casavisco.com) * Catskill Provisions (catskillprovisions.com) * Daisy Flour (daisyflour.com) * Dave's Gourmet, Inc. (davesgourmet.com) * Denver Bacon Company (denverbacon.com) * Fatman's Beef Jerky (fatmansbeefjerky.com) * Great Divide Brewing Co. (greatdivide.com) * Gus' Pretzels (guspretzels.com) * Hancock Gourmet Lobster Co. (hancockgourmetlobster.com) * Hilary's Eat Well (hilaryseatwell.com) * James Gang BBQ Company (jamesgangbbq.com) * Jonboy Caramels (jonboycaramels.com) * Mystic Pizza (mysticpizza.com) * Rockerbox Garlic (rockerboxgarlic.com) * Sarkisian Coffee (sarkisiancoffee.com) * Sun Valley Mustard (sunvalleymustard.com) * Symple Foods (symplefoods.com) * Tennessee Gourmet (tngourmetsauce.com) * Theodent (theodent.com) * Three Twins Ice Cream (threetwinsicecream.com) * Unpfront Foods (upfrontfoods.com)