ISBN-13: 9783658198855 / Angielski / Miękka / 2017 / 148 str.
Bernhard Gold answers the question of how larger firms can learn from the successes of Silicon Valley start-ups by means of corporate venturing and by developing the `Spin-Along Approach' - a method that combines the innovativeness of start-up companies with the capabilities of large corporations to obtain the best of both worlds.