Spence does for the senses what Marie Kondo does for homes Avery Gilbert, author of What the Nose Knows
Professor Charles Spence is the world expert in multisensory perception and experience design, having spent over twenty years researching how people perceive the world around them at the Crossmodal Research Laboratory at Oxford University. He has consulted for many multinational companies, including Unilever, PepsiCo and Nestlé, advising on various aspects of multisensory design, packaging and branding.