Semiotics and Communication: Signs, Codes, Cultures

ISBN-13: 9780805811407 / Angielski / Miękka / 1993 / 252 str.

Wendy Leeds-Hurwitz;Leeds-Hurw

Opis

This volume presents the basics of semiotic theory to communication scholars, it summarizes those aspects relevant to the study of social interaction, particularly the signs and codes - explaining how they come together within cultures.

Recenzje

"To think that a half dozen image merchants even know what semiotics is would probably be gratuitous. They should pick up a copy of Semiotics and Communication: Signs, Codes, Cultures and read it as they fly first class to their next $10,000 appointment!"
—Public Relations Review

"Leeds-Hurwitz has succeeded in the nearly impossible task of satisfying two audiences whose demands conflict with each other. On the one hand, she has made a body of difficult theory accessible and palatable for an audience of upper-division undergraduate or graduate students. On the other hand, she has done original theoretical and research work that will be important to scholars in intercultural communication and communication theory."
—Journal of the Northwest Communication Association

Spis treści

Contents: Prelude: Why Semiotics? Introduction: Communication and Semiotics. Part I: Semiotic Theory and Communication Theory. Introducing Semiotics. Signs. Codes. Part II: From Semiotic Theory to Communication Behavior. Food as Sign and Code. Clothing as Sign and Code. Objects as Sign and Code. Part III: From Communication Behavior to Semiotic Theory. Cultures.

O autorze

Wendy Leeds-Hurwitz