Search Engine Marketing : Establishing a brand's presence in the digital world

ISBN-13: 9783659944598 / Angielski / Miękka / 2017 / 124 str.

Nikolaos Taskos

Opis

It is an undisputed fact, that the Internet has greatly influenced the way marketers communicate with customers. Digital branding is one of the most promising marketing fields and is the most fruitful way to approach consumers nowadays. The present study touches upon the two aspects of Search Engine Marketing (SEM), Search Engine Optimization (SEO) & Search Engine Advertising (SEA). SEM is used to describe activities associated with researching, submitting and positioning a website within search engines either organically (SEO) or by paid advertisements (SEA). An in-depth analysis of all the actions paid and unpaid, on-site and off-site, a digital marketer can perform to increase a website's visibility in search engines, will be provided. What is more, tips and hints about international expansion & social media marketing will also be included.

O autorze

An experienced Digital Marketer, an accomplished Social Media Specialist and a knowledgeable researcher, Nikos Taskos has participated in numerous SEO, SEA & Digital Branding projects up until today. His studies include a BSc in International Relations, an MSc in Marketing and a Certificate in Digital Marketing under a full scholarship by Google.