Revenue Track

ISBN-13: 9781907725036 / Angielski / Twarda / 2015 / 470 str.

Ray Collis; Grif John OGorman (Adjunct Professor and Emeritus Professor

Opis

The Revenue Track ensures that the rubber meets the road in terms of strategy - that what happens at the front line - the daily customer encounters of sales and service executives, as well as tactical execution of marketing messages and campaigns - is aligned with the strategy set by management."