Research Companion to Language and Country Branding

ISBN-13: 9780367566654 / Angielski / Miękka / 2022 / 412 str.

Opis

Research Companion to Language and Country Branding brings together entirely new interdisciplinary research conducted by scholars working on various sociolinguistic, semiotic, anthropological and discursive analytical aspects of country branding all over the world.

Recenzje

An authoritative collection offering a comprehensive account of the ways in which places are branded. Covering an impressive geo-political range of contexts and employing a variety of theoretical and analytical approaches, this book breaks new ground in contemporary sociolinguistic inquiry.

- Tommaso Milani, Professor of Multilingualism, University of Gothenburg

 

Language and symbols are at the heart of the nation's brand. Bringing together expert contributions from linguistics, anthropology and management, Theodoropoulou and Tovar show us how to recognize the power and limits of discursive and semiotic forms. This robust and multidisciplinary volume will be of use to international practitioners, policy makers and scholars to make sense of national promotion in global communication circuits.

- Melissa Aronczyk, Associate Professor of Journalism & Media Studies, Rutgers University

 

In this timely and impressive collection, Theodoropoulou and Tovar bring together a wide range of case studies on place and nation branding in a world on the cusp of the C19 pandemic. The book persuasively demonstrates the centrality of discourse and the confluence of politics, profits and partisanship in contemporary nation building.

- Adam Jaworski, Chair Professor of Sociolinguistics, University of Hong Kong

Research companion to language and country branding is a wide-ranging, interdisciplinary, polyvalent, and theoretically innovative book suited both for novices and experts. It is written by scholars and researchers from different disciplines and as both a theoretical and practical 'companion' for those interested in the role of language in country branding.

- Giovanna Parmigiani, Harvard Divinity School and CSWR, Harvard University