Relationship Building in Public Relations

ISBN-13: 9780367876234 / Angielski / Miękka / 2019 / 220 str.

Petra Theunissen; Helen Sissons

Opis

This book aims to provide an interdisciplinary approach to highlight the importance of relationships in public relations, delving not only into the organization-public relationships but also into interpersonal relationships within the industry in order to offer new, empirical insights into the impact and formation of such relationships.

Spis treści

Chapter 1: Setting the Scene

Chapter 2: Relationships and relationship building

Chapter 3: Mediated relationships

Chapter 4: The PRP–PRP relationship

Chapter 5: The PRP–client relationship

Chapter 6: The PRP-journalist relationship

Chapter 7: The Organization-Public Relationship (OPR)

Chapter 8: Conclusions, observations and key principles in building relationships

O autorze

Petra Theunissen is Senior Lecturer and Curriculum Leader for Public Relations at Auckland University of Technology, New Zealand

Helen Sissons is Senior Lecturer and Curriculum Leader for Journalism at Auckland University of Technology, New Zealand