ISBN-13: 9781560248361 / Angielski / Twarda / 1996 / 294 str.
ISBN-13: 9781560248361 / Angielski / Twarda / 1996 / 294 str.
An exploration of new approaches to conducting tourism marketing research presenting strategies to develop and implement business plans. The 14 discussions provide insights into market segmentation, importance-performance analysis, tourism demand forecasting, destination choice modeling, experience-based sampling methods, and qualitative methods in