Muzaffer Uysal Joseph T. O'Leary Daniel R. Fesenmaier
An exploration of new approaches to conducting tourism marketing research presenting strategies to develop and implement business plans. The 14 discussions provide insights into market segmentation, importance-performance analysis, tourism demand forecasting, destination choice modeling, experience-based sampling methods, and qualitative methods in
An exploration of new approaches to conducting tourism marketing research presenting strategies to develop and implement business plans. The 14 discus...
