Qualitative Research Using Social Media

ISBN-13: 9780367333478 / Angielski / Miękka / 2022 / 204 str.

Joel Rasmussen

Opis

This book shows how to conduct qualitative research projects using social media data.It takes the reader through the stages of choosing data, formulating a research question, and choosing and applying method(s).

Recenzje

''An indispensable guide for those who want to learn about, and practically undertake, qualitative social media research of popular platforms.'' -Professor Per Ledin, Södertörn University and author of Doing Visual Analysis, From Theory to Practice

"Bouvier and Rasmussen provide an informative, clearly written and indispensable guide for readers investigating social media data or contemplating doing so. A welcome handbook for all research methods courses that seek to remain informed and up to date." -Paul Cobley, Professor in Language and Media, Middlesex University

Spis treści

About the authors. 1. Introduction. 2. Qualitative Content Analysis – text and speech-based material. 3. Qualitative Visual Content Analysis. 4. Analyzing social media language with critical discourse analysis. 5. Multimodal Critical Discourse Analysis. 6. Multimodal Narrative Analysis of Video Clips. 7. Online Ethnography. 8. Focus Group Interviews. 9. Conclusion. Bibliography. Acknowledgements.