Practice Management for Land, Construction and Property Professionals

ISBN-13: 9780419213703 / Angielski / Twarda / 1996 / 318 str.

Brian Greenhalgh

Opis

This text examines the particular challenges and skills required to manage professional service organizations. Many of the issues will, however, be relevant to other private, commercial and public sector organizations. The main focus is on emphasizing the importance of effective practice management in today's competitive marketplace.

Spis treści

Part One: The changing nature of professional work: introduction. the core values of construction professionals. the impact of information technologies on professional advice. the technical professional as a management consultant. a new management theory for professional organisations. Part Two: Managing professionalism and creativity: introduction. developing creativity as a core skill. human resource management and structured training. investing in people. managing teamwork and leading professsional people. leadership styles in professional fims. Part Three: Marketing professional services: introduction. creating a sustainable competitive advantage and managing prequalification team presentaions. marketing analysis and methods for professional firms. market analysis; the service/market matrix. the changing public sector marketplace and it's implications for private sector firms. marketing methods; client referrals. marketing methods; relationship marketing. Part Four: Professional ethics and quality of service: introduction. the development of ethical standards. are ethical standards good for business?. case study 1 - the ethical experience of surveyors in New Zealand. case study 2 - the perceptions of ethics in practice. defining service quality and the merits of introducing a formal system. can it work in construction? it's effects on contracting firms. Index.

O autorze

Brian Greenhalgh