ISBN-13: 9783319101170 / Angielski / Twarda / 2018 / 304 str.
ISBN-13: 9783319101170 / Angielski / Twarda / 2018 / 304 str.
This book illustrates the impact that the culture of an organization can create. It describes how culture is the social glue permeating all disciplines of an organization. The book demonstrates how organizational alignment can be achieved in order to allow for strategic speed, innovation and learning. It provides cases and examples, how, in this context, processes can be optimized and staff mobilized. A special focus is given on innovation, communication, strategy, product value chain, marketing and people and risk management.