Position versus Valence

ISBN-13: 9783639125818 / Angielski / Miękka / 2009 / 160 str.

Woojin Moon

Opis

This book analyzes the three questions in political competition: Who wins? What position does a candidate take? Why are some candidates policy- oriented but others are valence-oriented? Chapter 2 attempts to answer these questions by presenting a formal model that brings the spatial theory of voting and empirical studies together. The model specifies electoral competition as revolving around candidates positions and valences. Two candidates spend their resources on valences to sway citizens voting decisions but they are constrained by their party activists providing them with electoral resources. The model predicts that candidates with valence advantages adopt more moderate positions. Chapter 3 tests this prediction in the context of US senate elections. Chapter 4 applies the model to solve the puzzle: Why is incumbent spending less effective than challenger spending? Chapters 5 and 6 apply the model to analyze regional voting in South Korea. In these chapters, it is argued that regional appeals become a more effective way to win votes as the parties ideological positions become less distinguishable.

O autorze

Woojin Moon is an Associate Professor in the Political Science
Department at Ajou University, South Korea. Professor Moon
received his Ph.D. from UCLA. He has had many publications in
academic journals including British Journal of Political Science
(2004, 2006), Party Politics (2005), and Korean Political
Science Review (2005, 2006, 2007).