Political Public Relations: Concepts, Principles, and Applications

ISBN-13: 9781138484047 / Angielski / Twarda / 2019 / 398 str.

Jesper Stromback; Spiro Kiousis

Opis

The second edition of Political Public Relations offers an interdisciplinary overview of the latest theory and research in the still emerging field of political public relations, and continues its international orientation to fully contextualize the field amidst the various systems today.

Spis treści

1. Defining and Mapping the Field of Theory and Research on Political Public Relations  2. Political Public Relations in History: Historical Roots and Scholarly Foundations  3. Ethical Questions, Quandaries, and Quagmires in Political Communication and a Framework for Moral Analyses  4. Digital Political Public Relations  5. Political Public Relations and Relationship Management: Foundations and Challenges  6: The News Management Function of Political Public Relations  7. Political Public Relations and Strategic Framing: Underlying Mechanisms, Success Factors, and Impact  8. Government Communication and Political Public Relations  9. Political Public Relations and Election Campaigning   10. Political Public Relations and Crisis Communication: A Public Relations Perspective  11. Presidential Public Relations in the United States  12. Political Public Relations, Corporate Citizenship, and Corporate Issues Management   13. Political Public Relations and Lobbying: It’s about Shaping Public Discourse  14. Public Relations and Public Diplomacy at a Crossroads: In Search of a Social Network Perspective  15. Political Public Relations and Activist Network Strategies: The Influence of Framing and Institutionalization on Activist Issues Management  16. Political Public Relations of Underrepresented Groups  17. New Challenges for Political Public Relations Professionals in the Era of Social Media  18. Political Public Relations: Looking Back, Looking Forward