Political Marketing in the 2021 Canadian Federal Election

ISBN-13: 9783031344039 / Angielski

Jamie Gillies;Vincent Raynauld;Andre Turcotte

Opis

This book offers a fresh take on the dynamics of the 2021 Canadian federal election by focusing on elements pertinent to political marketing and branding rather than just the horse race and campaign dynamics. Chapters by leading and emerging political marketing academics from different disciplines, including communications, political science and political management, are included as well as contributions from practitioners in different fields related to political marketing such as pollsters. Some chapters are collaborations between leading academics and practitioners, which provide new insights into the dynamics of political marketing that enrich this edited volume. The book's content takes our current understandings of Canadian political marketing in new directions.

Spis treści

1       Introduction: The 2021 Canadian Federal Election                        

Vincent Raynauld, Jamie Gillies and André Turcotte

2       Political Branding in a Crisis and the Shifting Strategies of the Trudeau 2021 Campaign.                                                               Jennifer Lees-Marshment and Salma Malik

3       Clowns To The Left Of Me, Jokers To The Right: Branding Challenges in the 2021 Conservative Party Campaign                    

 Jamie Gillies and Angela Wisniewski

 

4       The Hyper-Masculine Campaign: Party Leader Brand Image, Heteronormativity, and the 2021 Canadian Federal Election

      Mireille Lalancette and Vincent Raynauld

 

5       Le Bloc Québécois: A Niche Party

Guy Lachapelle

6       The People’s Party of Canada and the Appeal of Anger Politics  André Turcotte, David Coletto and Simon Vodry

7       The Neglected Populists: Breaking Down the Performance of the Left-Leaning New Democratic Party in the 2021 Canadian Federal Election

André Turcotte and Vincent Raynauld

 

8       Identity Marketing During the 2021 Canadian Federal Election                                                                                         Mireille Lalancette, Angelia Wagner, Karen Bird and Joanna Everitt

 

9       Conclusion: The Calm Before the Storm

Jamie Gillies, André Turcotte and Vincent Raynauld

O autorze

Jamie Gillies is Professor of Communications and Public Policy and Chair of the Department of Journalism and Communications at St. Thomas University in Fredericton, New Brunswick, Canada.

Vincent Raynauld is Associate Professor in the Department of Communication Studies at Emerson College in Boston, Massachusetts, USA.

André Turcotte is Associate Professor in Communication and Political Management at Carleton University in Ottawa, Ontario, Canada.

Blurb

“Political Marketing in the 2021 Canadian Federal Election provides an insightful and timely contribution to the field of political science and modern political campaigning. It provides a nice balance between practical review and detailed theoretical analysis. The book also covers several topics of growing importance both politically and academically, such as populism, identity and grievance politics, as well as polarisation and negative campaigning. As a result, the book acts as a good marker between the Canadian election campaign strategies of the past and the drastic changes we will likely see moving forward. I highly recommend this book for academics, students and practitioners alike.”

--- Edward Elder, Faculty of Arts, University of Auckland, New Zealand

 

"The 2021 Canadian federal election provided scholars with an extraordinary opportunity to study political marketing as applied during a global health crisis.  From how one party galvanized the role of anger, to the hyper masculine focus of marketing the leaders through digital communications, to the challenge faced by party brands in the face of rising populist sentiment on both the left and the right, this collection sheds much needed light on the changing dynamics within the Canadian electorate and how parties use marketing tools - with varying degrees of success - to respond to them. Readers will learn much from the chapters offered here."

--Anna Esselment, Associate Professor of Political Science, University of Waterloo

This book will offer a fresh take on the dynamics of the 2021 Canadian federal election and differentiates from The Canadian General Election book series or other books looking at the campaign horse race and results. It will instead focus on elements pertinent to the political marketing literature. Besides chapters by leading and emerging political marketing academics from different disciplines (e.g. communications, political science, political management), the co-editors of this edited volume have solicited contributions from practitioners in different fields related to political marketing (e.g. polling). Some chapters are collaborations between leading academics and practitioners, which should be a source of new insights into dynamics of political marketing that will make this edited volume unique from others published previously. In other words, the book’s content will be taking our current understandings of Canadian political marketing in new directions.

Jamie Gillies is Professor of Communications and Public Policy and Chair of the Department of Journalism and Communications at St. Thomas University in Fredericton, New Brunswick, Canada.

Vincent Raynauld is Associate Professor in the Department of Communication Studies at Emerson College in Boston, Massachusetts, USA.

André Turcotte is Associate Professor in Communication and Political Management at Carleton University in Ottawa, Ontario, Canada.