This book will find an audience among students, scholars, and practitioners of Canadian politics, governance, political communication, media studies, party politics, and political campaigning and elections. Engaged Canadian citizens will also find much to pique their interest.

This book offers a fresh take on the dynamics of the 2021 Canadian federal election by focusing on elements pertinent to political marketing and branding rather than just the horse race and campaign dynamics. Chapters by leading and emerging political marketing academics from different disciplines, including communications, political science and political management, are included as well as contributions from practitioners in different fields related to political marketing such as pollsters. Some chapters are collaborations between leading academics and practitioners, which provide new...