Platform Ecosystems: Aligning Architecture, Governance, and Strategy

ISBN-13: 9780124080669 / Angielski / Miękka / 2013 / 302 str.

University of G Terry College of Business Amrit (Professor

Opis

Platform Ecosystems is a hands-on guide that offers a complete roadmap for designing and orchestrating vibrant software platform ecosystems. Unlike software products that are managed, the evolution of ecosystems and their myriad participants must be orchestrated through a thoughtful alignment of architecture and governance. Whether you are an IT professional or a general manager, you will benefit from this book because platform strategy here lies at the intersection of software architecture and business strategy. It offers actionable tools to develop your own platform strategy, backed by original research, tangible metrics, rich data, and cases. You will learn how architectural choices create organically-evolvable, vibrant ecosystems. You will also learn to apply state-of-the-art research in software engineering, strategy, and evolutionary biology to leverage ecosystem dynamics unique to platforms. Read this book to learn how to:

• Evolve software products and services into vibrant platform ecosystems
• Orchestrate platform architecture and governance to sustain competitive advantage
• Govern platform evolution using a powerful 3-dimensional framework

If you're ready to transform platform strategy from newspaper gossip and business school theory to real-world competitive advantage, start right here

• Understand how architecture and strategy are inseparably intertwined in platform ecosystems
• Architect future-proof platforms and apps and amplify these choices through governance
• Evolve platforms, apps, and entire ecosystems into vibrant successes and spot platform opportunities in almost any--not just IT--industry

Recenzje

"Platform Ecosystems provides an extremely innovative and insightful approach to decode the value creation of platforms and apps. Amrit Tiwana has written a very provocative guide that will help every executive to reconsider their firms' strategic position and potential to deliver products and services via platforms. A must-read for anyone interested in the next generation business." --Eric van Heck, Professor of Information Management and Markets, Rotterdam School of Management, Erasmus University

"In "Platform Ecosystems,” Amrit Tiwana delivers a most timely and in-depth perspective of this exciting topic. Ecosystems are at the heart of all modern economic activity and the most powerful known ecosystems have a "platform” at their core, driven by a strong player leading their ecosystem, inviting and mutually boosting the value-add by other players. The combinatorial multipliers of successful ecosystem lead to the competition of entire ecosystems. Understanding the key drivers and mechanisms of platform ecosystems is critically important when contemplating competitive strategies." --Clemens Szyperski, Microsoft

Spis treści

IntroductionPART I: The Rise of Platforms1. The Rise of Platforms2. Core Concepts and Principles3. Why Platform Businesses are Unlike Product or Service Businesses 4. The Value Proposition of PlatformsPART II: Architecture and Governance5. Platform Architecture 6. Platform Governance PART III: Dynamics and Metrics of Ecosystem Evolution7. Metrics of Evolution8. Real Options Thinking 9. Modular OperatorsPART IV: Orchestrating Evolution 10. Evolving a Platform11. Evolving an AppPART V: The Road Ahead 12. Why Every Product is a Platform Waiting to HappenReferencesGlossary

O autorze

Amrit Tiwana is a professor of MIS in the Terry College of Business at the University of Georgia. He has also held joint appointments in computer science and management departments, giving him a unique vantage point to author Platform Ecosystems. Professor Tiwana also advises in the United States, Europe, and Japan industry consortia, government agencies, and major technology companies such as IBM, UPS, NTT Japan, Fujitsu, Hitachi, Toshiba, Mitsui, Mitsubishi Electric, Sumitomo Steel, Kansai Electric, Sony, Eli Lilly & Company, Japan Electronics and IT Industry Association, and Finland's INFORTE. Platform Ecosystems builds on recent research developments in information systems, software engineering, and business strategy. Professor Tiwana has been a direct contributor to research in peer-reviewed journals in all three fields. Dr. Tiwana is the best-selling author of The Knowledge Management Toolkit (Prentice Hall), which is translated into several foreign languages, widely used in business schools, and has continuously been in print since it first appeared 15 years ago. He received his doctorate from Georgia State University.