Persuasion: Theory and Research

ISBN-13: 9781452276670 / Angielski / Miękka / 2015 / 408 str.

Daniel J. O'Keefe

Opis

Introduce your students to the most comprehensive social-scientific theory and research on persuasion. Written in a clear and accessible style that assumes no special technical background in research methods, Persuasion: Theory and Research, Third Edition has been thoroughly revised to reflect developments in persuasion studies. New discussions of subjects such as reactance and the use of narratives as vehicles for persuasion, revised treatments of the reasoned action and planned behavior theories, and two new chapters on social judgment theory and stage models provide your students with the most current updates in persuasion through a clear, straightforward manner. Author Daniel J. O'Keefe gives special attention to the importance of adapting persuasive messaging in this edition to encourage students to create more tailored messages. Students also receive a set of review questions to guide them through the chapter's material and quickly apply the concepts being introduced.