The Second Edition of Persuasion combines a discussion of research on the production of persuasive messages with more traditional research on the study of message effects. It covers the theory of reasoned action, contains new chapters on functional approaches to attitude and behavioural change, and new material on persuasive campaigns.
The Second Edition of Persuasion combines a discussion of research on the production of persuasive messages with more traditional research on the stud...
Introduce your students to the most comprehensive social-scientific theory and research on persuasion. Written in a clear and accessible style that assumes no special technical background in research methods, Persuasion: Theory and Research, Third Edition has been thoroughly revised to reflect developments in persuasion studies. New discussions of subjects such as reactance and the use of narratives as vehicles for persuasion, revised treatments of the reasoned action and planned behavior theories, and two new chapters on social judgment theory and stage models provide your students with...
Introduce your students to the most comprehensive social-scientific theory and research on persuasion. Written in a clear and accessible style that...
