Persuasion: Theory and Research

ISBN-13: 9780761922001 / Angielski / Twarda / 2002 / 384 str.

Daniel J. O'Keefe

Opis

The Second Edition of Persuasion combines a discussion of research on the production of persuasive messages with more traditional research on the study of message effects. It covers the theory of reasoned action, contains new chapters on functional approaches to attitude and behavioural change, and new material on persuasive campaigns.