Personal Branding for Entrepreneurial Journalists and Creative Professionals

ISBN-13: 9781138218468 / Angielski / Twarda / 2017 / 222 str.

Sara Kelly

Opis

Personal Branding for Entrepreneurial Journalists and Creative Professionals outlines and describes the complete process of building and growing a successful personal brand. Focused on the independent journalist or creative professional in the new digital marketplace, Sara Kelly gives readers the ability to create the sort of personal brand that not only stands out, but remains relevant for years to come.

Recenzje

Creativity is the commodity of the future.　 Technology has led to a seismic change in the types of work and the types of workers in the creative economy.　 Sara Kelly perfectly captures the essence of a ‘Creative Professional’ in this very important and timely book.

-Linda Bloss-Baum, Adjunct Instructor, American University, USA

O autorze

Sara Kelly, EdD, is chair of the Department of Journalism, Film and Entertainment Arts at National University in San Diego, where she serves as lead faculty for the BA in Digital Journalism. Kelly also holds an MBA and an MFA. While at NU, she has helmed programs in journalism and strategic communications, as well as the integrated marketing communication specialization of the MBA. Previously, Kelly served as the long-time executive editor of the Philadelphia Weekly and the editor of In Pittsburgh Newsweekly. Her professional publications include Salon, Mother Jones, the New York Times Book Review, Men’s Health, Town and Country, and Utne Reader.