Paypal for Dummies

ISBN-13: 9780764583926 / Angielski / Miękka / 2005 / 410 str.

Victoria Rosenborg; Marsha Collier

Opis

Here's how PayPal can help your business succeed

E-mail money, save money, make money, and enhance your Web site

PayPal's a practical partner, and this handy handbook introduces you to its many identities. It can act as your banker, charge card, cashier, shipping clerk, and a whole lot more. Here's how to set up and use your account, plus tips on adding PayPal to your business Web site and even exploring its PayPal Web Services.

Discover how to
* Establish the account you need
* Use PayPal like an ATM
* Set up multi-user access
* Accept payments in multiple currencies
* Ship merchandise using PayPal
* Create a shopping cart and buttons

Spis treści

Foreword xix

Introduction 1

Part I: Powerful, Practical PayPal 7

Chapter 1: Getting to Know PayPal 9

Chapter 2: Sign Me Up! 19

Chapter 3: Protecting Yourself 37

Part II: Purchasing with PayPal 53

Chapter 4: Paying with Your PayPal Account 55

Chapter 5: Using PayPal Transactions 73

Chapter 6: PayPal Credit 85

Part III: Selling with PayPal 95

Chapter 7: Getting Ready to Sell 97

Chapter 8: Listing an Item on eBay 113

Chapter 9: Sending an Invoice 139

Chapter 10: PayPal Shipping 155

Chapter 11: Managing Your PayPal Payments 171

Part IV: Getting Money in the (e)Mail 185

Chapter 12: Asking for Money 187

Chapter 13: Accepting Payments in Multiple Currencies 199

Part V: Integrating PayPal into Web Sites and Applications 215

Chapter 14: Creating PayPal Buttons 217

Chapter 15: Adding Subscriptions and Recurring Payments to Your Web Site 241

Chapter 16: The PayPal Shopping Cart 257

Chapter 17: PayPal Integration 285

Part VI: PayPal Web Services 303

Chapter 18: The PayPal Sandbox 305

Chapter 19: Integrating PayPal Transactions into Your Site 327

Chapter 20: The PayPal APIs 353

Part VII: The Part of Tens 381

Chapter 21: Ten Reasons to Add PayPal to Your Web Site 383

Chapter 22: Ten Helpful PayPal Resources 389

Index 395

O autorze

Victoria Rosenborg is co–owner of Small Business Online, a developer of e–commerce and marketing Web sites for small businesses. She′s a recognized expert on e–commerce and e–publishing.