Organizational Gravity: A Guide to Strategically Growing Your Company's Brand, Culture, and Talent

ISBN-13: 9780615670485 / Angielski / Miękka / 2013 / 272 str.

Tony Kubica; Sara Laforest

Opis

Organizational Gravity explores the fundamental elements of business success outside the traditional focus on product or service, sufficient capital, exemplary sales, and technology to grow your business. While those are critical elements to building and growing a business, this book provides an unconventional yet pragmatic approach to create a competitive advantage to keep your business on a growth trajectory. Working with organizations like yours, Tony Kubica and Sara LaForest found that the alignment of strategy, brand, culture, and talent is often missing as businesses work to grow beyond their prior successes and through the inevitable inflection points. In their years of work and achievement in helping leaders grow their business, they have created a compelling model for sustainable growth-Organizational Gravity. Their comprehensive, easy-to-read guide provides company owners and entrepreneurs with an actionable roadmap to bringing any promising enterprise to the next level. Organizational Gravity: A Guide to Strategically Growing Your Company's Brand, Culture and Talent lays out the four all-important factors that come into play when growing a business, offering best practices to make optimal use of each. These four fundamental elements are branding, culture, talent, and strategy. When integrated synergistically, they can work together as a highly effective model for sustainable company growth. For example, strategic branding, or the promise your company makes to the market, can create the kind of reputation that will draw both talent and customers to the business. Similarly, your company's culture fulfills that promise, supports the reputation, and creates an environment that is attractive to top talent. Put these together, and you have a framework for growth. The guide is divided into these four disciplines, analyzing each to ensure a company is positioned for the desired results. In "Part One - Business Growth Strategy" the authors assess key issues including creating an actionable strategic plan; the mistakes organizations unknowingly make; and developing a competitive edge. "Part Two - Branding," weighs the value of value, establishing the promise and considering aspects such as identifying your target market, key messaging, and protecting your brand. "Part Three - Culture" explores delivering on the promise and addresses considerations such as understanding the perceptions and realities of employees, healthy conflict, innovation, and tribalism. "Part Four - Progressive Talent Management" offers insight on recruiting, employee and leadership development, and retention. Examples, tips, and techniques are also provided throughout the guide. With the proper awareness of this approach, business leaders can establish a solid, executable strategy for growth that includes building a brand that communicates your promise to the buyer; establishing and fostering a culture that is designed and enabled to deliver on that promise; and securing and developing the crucial talent that can best execute the previous elements. Whether you are a small company owner or an executive in a larger organization, this synergistic approach to balanced growth can make all the difference in your business.