Open Innovation Business Modeling: Gamification and Design Thinking Applications

ISBN-13: 9783319912813 / Angielski / Twarda / 2018 / 127 str.

Joao Leitao

Opis

It also introduces a new 'open innovation bridge - a Tangram model' approach to business models that identifies the critical elements of the transactive structure of open innovation business models, especially, in the context of SMEs.

Spis treści

- Part I: State of the Art on Open Innovation Business Models. - Theoretical Framework and Proposed Model. - Part II: Empirical Application of Open Innovation Business Models. - Methodological Design and Empirical Findings. - Part III: Gaming and Design of Open Innovation Business Models. - Concepts, Methodologies and Tools of Gamification and Design Thinking.

O autorze

João Leitão holds a Ph.D. in Economics from the University of Beira Interior (UBI), Portugal and a Habilitation in Technological Change and Entrepreneurship from the Instituto Superior Técnico, University of Lisbon. He is assistant professor (tenured) at UBI, lecturing on entrepreneurship and economics for undergraduate and graduate courses, since October 1, 1999. He is also an associate researcher of the CEG-IST, University of Lisbon, Portugal, NECE - Research Centre in Business and Professor vinculado at the Instituto Multidisciplinar de Empresa, Universidad de Salamanca, Spain. He is co-author of fifteen books covering topics on entrepreneurship, innovation and technological change. His work has been published in several peer-reviewed top journals.

João is member of several editorial and reviewers boards, namely, Journal of Small Business Management, Research-Technology Management, International Journal of Entrepreneurial Behaviour and Research, International Review on Public and non-Profit Marketing, International Journal of Entrepreneurial Venturing, International Journal of Public Sector Performance Management, Revista Portuguesa de Estudos Regionais, Revista de Gestão dos Países de Língua Portuguesa and Revista Portuguesa de Marketing. He is also the editor of the Springer book series 'Studies in Entrepreneurship, Structural Change and Industrial Dynamics' which started in 2016.

Blurb

This monograph provides a new perspective on business modeling in small and medium-sized enterprises (SMEs). It builds on the theoretical framework on innovation and revisits the Zahra and George (2002) model on absorptive capacity and other related works, such as the open innovation approach initiated by Chesbrough (2003). It also introduces a new 'open innovation bridge – a Tangram model' approach to business models that identifies the critical elements of the transactive structure of open innovation business models, especially, in the context of SMEs. The uniqueness of this book lies in the author's development of a gamification perspective and a tool to design open innovation business models.