ISBN-13: 9781599184005 / Angielski / Miękka / 2011 / 242 str.
ISBN-13: 9781599184005 / Angielski / Miękka / 2011 / 242 str.
Discloses little-known revelations about the power of pricing, including the nine ultimate price and fee failures, the trick behind discounting without devaluing, the five price-related propositions to be concerned with, the million-dollar secret behind "FREE", and how to win price wars with competitors