News, Improved: How America′s Newsrooms Are Learning to Change

ISBN-13: 9780872894198 / Angielski / Miękka / 2007 / 115 str.

McLellan, Michele

Opis

As news organizations adapt to a changing media landscape, strategic learning is critical for organizations that want to increase their audiences and maintain journalistic quality. This title shows how leadership, goal-setting and staff development improve the culture of the newsroom and the content of the news product.