New Technology Elite

ISBN-13: 9781118103135 / Angielski / Twarda / 2012 / 400 str.

Vinnie Mirchandani

Opis

How-to guidance for optimizing incumbent technologies to deliver a better product and gain competitive advantage Their zip codes are far from Silicon Valley. Their SIC codes show retail, automobile or banking. But industry after industry is waking up to the opportunity of -smart- products and services for their increasingly tech-savvy customers. Traditionally technology buyers, they are learning to embed technology in their products and become technology vendors. In turn, if you analyze Apple, Google, Amazon, Facebook, Twitter and eBay, you marvel at their data centers, retail stores, application ecosystems, global supply chains, design shops. They are considered -consumer- tech but have better technology at larger scale than most enterprises. The old delineation of technology buyer and vendor is obsolete. There is a new definition for the technology elite - and you find them across industries and geographies. The 17 case studies and 4 guest columns spread through The New Technology Elite bring out the elite attributes in detail. Every organization will increasingly be benchmarked against these elite - and soon will be competing against them.

• Contrasts the productivity that Apple, Google and others have demonstrated in the last decade to that of the average enterprise technology group
• Reveals how to leverage what companies have learned from Google, Apple, Amazon.com, and Facebook to your company's advantage
• Designed for business practitioners, CEOs, CFOs, CIOs, technology vendors, venture capitalists, IT consultants, marketing executives, and policy makers
• Other titles by Vinnie Mirchandani: The New Polymath: Profiles in Compound-Technology Innovations

If you're looking to encourage technology innovation, look no further. The New Technology Elite provides the building blocks your company needs to become innovative through incumbent technologies.

Spis treści

Preface ix

Acknowledgments xxi

Part I The Convergence of Technology Production and Consumption

Chapter 1 The New Monday Morning Quarterback 3

Case Study: UPS That s Technology Amore 15

Chapter 2 The Industrialization of Technology 25

Case Study: HP The Quest for a 10 Out of 10 Supply Chain 32

Chapter 3 From Amazon to Zipcar: No Industry Untouched 39

Case Study: Roosevelt Innovation Island 49

Chapter 4 Australia to Zanzibar: No Country for Old Products 57

Case Study: Estonia s Tiigrihupe Tiger Leap 66

Chapter 5 Convergence, Crossover, and Beyond 71

Guest Columns: Crossover Executive Perspectives 84

Perspective 1: Tony Scott (CIO, Microsoft) 84

Perspective 2: Vijay Ravindran (Chief Digital Officer, The Washington Post Co.) 86

Part II Key Attributes for the New Technology Elite: Three Es, Three Ms, Three Ps, and Three Ss

Chapter 6 Elegant: In a World of Flashing 12s 93

Case Study: Virgin America Redefining Elegance in Flying 103

Chapter 7 Exponential: Leveraging Ecosystems 111

Case Study: RIM s Evolving Ecosystem 119

Chapter 8 Efficient: Amid Massive Technology Waste 123

Case Study: Facebook s Hyperefficient Data Center 133

Chapter 9 Mobile: If It s Tuesday, It Must Be Xiamen 139

Case Study: The Boeing 787 and HCL Technologies 149

Chapter 10 Maverick: No Rules. Just Right. 155

Case Study: Apple A Thousand Nos and Ten Gutsy Yeses 163

Chapter 11 Malleable: Business Model Innovation 173

Case Study: Valence Health 186

Chapter 12 Physical: Why Test Driving Is Still Important Even in a Digital World 193

Case Study: Taubman Shopping Centers 205

Chapter 13 Paranoid: But Not Paralyzed 211

Case Study: Wireless Aerial Surveillance Platform 220

Chapter 14 Pragmatic: When Attorneys Influence Technology Even More than Engineers 225

Guest Column: Legal Considerations in Technology Product Launches Benjamin Kern 233

Chapter 15 Speedy: In a New Era of Perishability 241

Case Study: Corning The Gorilla® Glass Rocket Ride 248

Chapter 16 Social: Amid Chatty Humans and Things 255

Case Study: Lexmark Genesis A Printer for Our Social Times 265

Chapter 17 Sustainable: Mining the Green Gold 271

Case Study: Google s Green Initiatives 282

Part III Outside Influences on the Technology Elite

Chapter 18 Making Regulators More Tech–Elite 291

Case Study: 3M s Periodic Table 299

Chapter 19 Society s Changing View of Technology 305

Guest Column: Smart Products Consumers Can Trust Professor Mary Cronin 313

Chapter 20 Market Analysts Morphing 317

Case Study: Amazon 2010 Shareholder Letter 323

Endgame: Welcome to the NFL 327

Notes 333

About the Author 367

Index 369

O autorze

VINNIE MIRCHANDANI has been called "The King of Wow" for his keen eye for technology–enabled innovation. His blog, New Florence. New Renaissance, has cataloged 2,500 posts of innovative products, projects, and people in work, life, and play. His last book, The New Polymath (Wiley), was widely praised as an "innovation firehose." He is President of Deal Architect, a technology advisory firm. In prior roles, he was an analyst at Gartner, Inc., a leading technology research firm, and a global consultant at PwC, the advisory firm. He has keynoted at many business and technology conferences and has been quoted in the Wall Street Journal, Bloomberg Businessweek, Financial Times, and other executive and technology publications.

Blurb

Praise for The New Technology Elite

"Technology–enabled innovation is the future, but make no mistake, that future is here today. Mirchandani uses technology athletes to inspire us in that even the things we may think are impossible are in fact either a current or near future reality." Michael McNamara, CEO, Flextronics

"This book will inspire and energize you. Countering the prophets of doom who proclaim the ′death of IT,′ Mirchandani vividly illustrates through dozens of case studies that IT and related digital technologies are thriving in organizations big and small, public as well as private, changing the very nature of business products and processes. To the CIOs of organizations currently focused on spending millions of dollars on supporting traditional IT, this book is an urgent wake–up call that the emerging CIO role is to lead their organizations boldly into this digital world, or else risk getting swept away by the relentless tide of new technology." Phiroz Darukhanavala (Daru), VP and CTO, BP p.l.c.

"In The New Technology Elite, Mirchandani reveals the secret sauce that separates corporate leaders from laggards and market winners from also–rans in the unforgiving global economy. He neatly deconstructs the creative spark, innovative thinking, and excellence of execution that successful companies must continuously master to translate smartly conceived and efficiently delivered technology solutions into market outperformance and sustainable competitive advantage. Doing so reminds us that while technology innovation may start with tightly orchestrated ideation in the dark recesses of the virtual back office, success is often determined by the industrial scale that is unleashed to create products and services that deliver vibrant and intuitive user experiences, as well as rich and utilitarian capabilities that anticipate customer needs, today and tomorrow, and measure up to, if not exceed, rising consumer and business expectations." Francisco D′Souza, President and CEO, Cognizant Technology Solutions

"This book isn′t for those who want to stick to ′IT as usual.′ Mirchandani uses real–world examples to catalog the wide range of forces driving IT leadership to adapt or fail in the digital economy." Chris J. Murphy, Editor, InformationWeek

"Today, every company must ′rethink everything′ from their core processes to their fundamental business models. In his new book, Mirchandani shows countless examples of how new technologies have removed historic barriers thus allowing companies to rethink everything. Mirchandani′s book is a must–read for business leaders who want to inspire and rededicate their workforce. More importantly, it will serve as a guide to the new ways with which collaboration, innovation, technology, and more will fundamentally, permanently, and perpetually change the businesses of today. If your firm has the will to change, this book has the guidance." Timothy Christen, CEO, Baker Tilly

"Mirchandani has done it again. After opening our eyes to compound technology innovations in his last book, The New Polymath, he now instructs us to become technology prosumers (producers and consumers), no matter what our business or industry. Traditionally technology consumers for back–office automation, smart companies are now learning to embed smart technology in their products and become technology producers that delight their tech–savvy customers. Carpe diem, or become a footnote in business history. Mirchandani tells us why and how." Peter Fingar, business strategy advisor and author of Business Innovation in the Cloud and Enterprise Cloud Computing.