Museum Store: The Manager's Guide: Basic Guidelines for the New Museum Store Manager

ISBN-13: 9781629580319 / Angielski / Miękka / 2015 / 153 str.

Museum Store Association

Opis

Museum Store: The Manager's Guide is a practical guide for any store manager who needs guidance about visual merchandising, measuring performance, managing volunteers and much more. This eight-chapter volume includes a wealth of advice on best practices compiled by the national professional organization of museum stores. It includes a myriad of supportive worksheets to help the novice manager. It provides guidance from experienced store managers to assist the novice in evaluating a store's performance. The 4th edition includes updated information on social media and mobile shopping. A new chapter to this valuable resource highlights the legal implications of the business of nonprofit retail including copyright, unrelated business income tax, and staff relations. A great resource for every back office

Spis treści

Chapter 1: The Retail Store: An Integral Part of the Museum Chapter 2: Building Budgets and Tracking Stats Chapter 3: Managing Merchandising Chapter 4: Legal Considerations Chapter 5: Designing Displays Chapter 6: Managing Staff Chapter 7: Creating Great Customer Service Chapter 8: Developing Effective Marketing Chapter 9: Setting up Shop Online Terms and Definitions

O autorze

Museum Store Association