Multinationals as Flagship Firms: Regional Business Networks

ISBN-13: 9780199258185 / Angielski / Miękka / 2003 / 232 str.

Professor Alan M. Rugman; Joseph R. D'Cruz

Opis

The international dimension of business networks has remained relatively unexplored, mainly because international business writers focus upon multinational enterprises and network writers ignore international issues. In this book Professors Alan Rugman and Joseph D'Cruz bridge the literature on networks and multinationals by introducing the new concept of the flagship firm.

Recenzje

Particularly useful ... pages on implications of the flagship model for managers and implications for network partners.

O autorze

Alan M. Rugman is L. Leslie Waters Chair of International Business at Indiana University, and Fellow of Templeton College, University of Oxford. Previous positions have included Professor of International Business at Delhousie University (1980-87) and Professor of International Business at the University of Toronto (1987-98). Joseph R. D'Cruz is Professor of Strategic Management, Rotman School of Management, University of Toronto. He consults widely with multinational corporations in the areas of global strategy and international operations. He is the co-author (with Professor Rugman) of the Kodak series of studies on Canada's international competitiveness, and winner (with Professor Fleck) of the Touche Ross Award for the best article in Business Quarterly entitled 'The Globablization of Manufacturing'.