Moderating Focus Groups: A Practical Guide for Group Facilitation

ISBN-13: 9780761920441 / Angielski / Miękka / 1999 / 264 str.

Thomas L. Greenbaum

Opis

Designed specifically for the needs of the focus group moderator, this comprehensive guide covers everything from pre-session participant recruitment to post-session reporting. In addition, the author includes a wealth of advanced and new techniques, such as those for managing group dynamics, energizing a tired group, projective techniques, personality association and position fixing. Extremely practical and well-written, the book includes chapter summaries and a helpful glossary.