Mobilizing Inclusion: Transforming the Electorate Through Get-Out-The-Vote Campaigns

ISBN-13: 9780300166781 / Angielski / Miękka / 2012 / 306 str.

Lisa Garcia Bedolla

Opis

Which get-out-the-vote efforts actually succeed in ethnoracial communities--and why? Analyzing the results from hundreds of original experiments, the authors of this book offer a persuasive new theory to explain why some methods work while others don't.Exploring and comparing a wide variety of efforts targeting ethnoracial voters, Lisa Garcia Bedolla and Melissa R. Michelson present a new theoretical frame--the Social Cognition Model of voting, based on an individual's sense of civic identity--for understanding get-out-the-vote effectiveness. Their book will serve as a useful guide for political practitioners, for it offers concrete strategies to employ in developing future mobilization efforts.