Mixed Methods Perspectives on Communication and Social Media Research

ISBN-13: 9781032209111 / Angielski / Twarda / 2022 / 296 str.

Reynaldo Gacho Segumpan; Joanna Soraya Abu Zahari

Opis

Mixed Methods Perspectives on Communication and Social Media Research addresses the need for a discipline-cum-methodology-tailored book that navigates the current research spectrum of communication and social media ("CommSocMed"). It examines contemporary and relevant issues that intertwine the expansive spheres of CommSocMed.

Spis treści

PART 1: Communication Research Perspectives, 1. The organisation of Japanese Hospitality: A Narrative Analysis of "Omotenashi", 2. Communication Strategies used by Women Immigrant Entrepreneurs to Cope with Ethnic Challenges, 3. Communication as Terrorism, Terrorism as Communication: A Thematic Analysis of Islamic State Communication, 4. Exploration into Communication Fidelity in Telemedicine, 5. Identifying Scientific Trends through Recombinant Memetics, 6. Online Photosharing as a Communication Paradigm: A Discourse Approach to Instagram, PART 2: Research Perspectives in Social Media, 7. The Utilisation of Social Media Platforms for Brand Image and Market Position Development among SMEs, 8. Social Media and Issues of Political Consciousness and Political Change in Algeria, 9. The Effects of Financial Literacy and Social Media on Financial Behaviour, 10. The Influence of Social Media in Marketing Events, 11. To What Extent are Credibility and Attractiveness of Social Media Influencer Important in Developing Positive Brand Image and Customer Attitude?, 12. Kenyan Women and their Use of Social Media for their SMEs, 13. Impact of Social Media on the Buying Decision-making Process of Leisure and Recreation Products, 14. Big Social Data: Relationships Among Privacy, Security, and Trust, 15. AI-enabled Bot and Social Media: A Survey of Tools, Techniques, and Platforms for the Arms Race, PART 3: Conclusion, 16. Research Direction in CommSocMed: Quo Vadis?