About the author ixAcknowledgements xiIntroduction xvPart I: How it begins 11 Start small 32 Personal branding 53 Time management 94 Overcome your fear 13Success story: James Wedmore -- Business By Design 19Part II: Create that first idea 335 Get clear on your idea 356 Set up your new business 577 Map out your signature course 718 Develop your course content 799 Design your point of difference 9710 Design your brand and what you stand for 10511 Nail your first offer and program 119Success story: Kayse Morris -- The CEO Teacher 135Part III: Launch it out into the world 14712 Build your digital learning website 14913 Content marketing 16514 Build your list 18115 Sell your services from a virtual stage 189Success story: Tracy Harris -- Mums With Hustle 197Part IV: Growth 20516 The comparison trap 20717 Embrace automation and software 21118 Become a systems nerd 21719 Your micro team 22320 Outsourcing vs in-house team 22921 Ditch the guilt 235Success story: Clint Salter -- Dance Studio Owners Association 239Part V: Welcome to the new world 25322 Manage your money: cash flow vs profit 25523 Say no to protect your energy 26524 Design life your way 27125 Where to from here? 277Success story: Denise Duffield-Thomas -- Chillpreneur 285Resources 295Index 299
Tina Tower is an award-winning serial entrepreneur who has founded, grown, and sold several businesses and franchises. Tina has helped hundreds of people package their expertise into an online course and launch it to the world. Through her program, Her Empire Builder, she is on a mission to help 100 women build a $1 million a year business by 2025.milliondollarmicrobusiness.com