Mergers & Acquisitions Pay-off Optimization: The Commercial Due Diligence Imperative

ISBN-13: 9782322036301 / Angielski / Miękka / 2014 / 184 str.

Christophe Robinet

Opis

''A MUST READ FOR ALL EXPERTS INVOLVED IN PRIVATE EQUITY AND M&As (*) A short relevant book mixing theory and practice to addresses a specific topic. Given that at least one M&A out of three does not deliver according to the plan, the author investigates the role of strategic marketing before the deal, in the pre-acquisition phase. He answers with pragmatism to three questions: what is commercial due diligence? What is the theory? What is the practice in real business life? The book unveils a unique marketing tool: MOSAICS, to easily structure market data / strategic information and articulate the analytical tools. (By the way, MOSAICS can be of interest beyond the sole arena of M&A). Moreover, the book features a meaningful analysis of the practice. It pleads for giving the commercial due diligence the prominence it should have, in order to increase pay-off of M&A. "A WAKE-UP CALL FOR THE BUSINESS WORLD" (*) One may challenge the interest for the business world of a work out from academic research. Well, the right answer is from professionals: the original manuscript was awarded the yearly prize by ARFA (French Association of M&A Professionals) and received support from seasoned practitioners (*). (*) refer to the quotes featured on the fourth cover and the foreword. ____________________ TARGETED AUDIENCE: Financial executives, corporate strategy executives, management consulting and education (business schools professors and students) ____________________ EBOOK OR PAPERBACK: The e-book features all figures and graphs in color whereas they appear in grey levels in the printed version. ____________________ KEY WORDS: M&A, mergers & acquisitions, pay-off, ROI, investment, value creation, deal value, deal preparation, dataroom, data room, commercial due diligence, commercial analysis, strategy, analytical tools, matrix, Ansoff matrix, BCG matrix, GE matrix, KSF, key success factor, Ohmae 3C, Porter five forces, 8Ps Krippendorf, SWOT, strategic marketing

O autorze

Christophe Robinet, MBA, MSc - Consultant-----The author has over 17-year experience in product management, innovation management and strategic planning in international B2B markets. He has been involved in strategic analysis, market risks analysis and business modeling. He successfully led market diversification and has been instrumental in elaborating M&A scenarii. Christophe Robinet operates as a consultant for investment funds, corporations' top management and entrepreneurs. Passionate about marketing, he designs modules for courses to be held in business schools or professional conferences.-----M&A practitioners who accessed Christophe Robinet's original thesis recommended to share it to a wide audience(*). Their encouraging feedback plus the ARFA 's award motivated him to re-work the manuscript to issue the present book. -----(*) refer to the quotes on the fourth cover and the foreword.