''A MUST READ FOR ALL EXPERTS INVOLVED IN PRIVATE EQUITY AND M&As (*) A short relevant book mixing theory and practice to addresses a specific topic. Given that at least one M&A out of three does not deliver according to the plan, the author investigates the role of strategic marketing before the deal, in the pre-acquisition phase. He answers with pragmatism to three questions: what is commercial due diligence? What is the theory? What is the practice in real business life? The book unveils a unique marketing tool: MOSAICS, to easily structure market data / strategic information and...